Richard Y. Douglass, President

As president of RDAssociates, Mr. Douglass leads the company in developing cutting-edge research techniques and delivering accurate and detailed analyses. He is an expert in business intelligence and has 18 years of marketing and market research experience.

Mr. Douglass’ broad range of capabilities extends across many industries, including education, finance, telecommunications, retail, technology and Web services.

He served previously in product management at Lever Brothers in New York City, gaining extensive experience in brand management, channel marketing, strategic analysis and competitive assessment.  He was an integral part of the management team overseeing international brands including Dove Soap, Dove Moisturizing Body Wash and Lever 2000.

Mr. Douglass holds a BA in Political Science from Emory University and an MBA from the Fuqua School of Business at Duke University. He is a member of the Association of Private Sector Colleges and Universities (APSCU), the American Marketing Association and the Philadelphia Chamber of Commerce.