Brand Awareness Analysis

RDAssociates’ branding studies enable our clients to track and measure the perceived value of their brand and how they can more effectively leverage its equity.

Our analyses measure:

• Awareness
• Impressions
• Favorability
• Perceived strengths and weaknesses

Customer Satisfaction

Our customer satisfaction analyses enable our clients to uncover perceptions of quality, measure satisfaction and help focus resources on their customers’ specific needs.

Acquisition Assessment

This type of analysis helps our clients to determine the best offers for future conversion and current retention, thus lowering acquisition and turnover costs.

Our staff also evaluates reactions to promotional offers to determine why a customer responded to an offer and why a potential customer did not, as well as potential future interest.

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